Amazon Seller Central
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More than half the units sold on Amazon are from independent sellers like you. Sign up and start reaching millions of customers today.
Sign UpSales by third-party sellers (2025)
Active customer accounts worldwide
Countries and territories shipped to
You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With FBA, you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service.
Learn about FBA ›Build and protect your brand. Unlock a suite of tools designed to help you build your brand, including A+ Content, Sponsored Brands, and automated protection against counterfeits.
Explore Brand Registry ›Reach customers around the world. Amazon operates online marketplaces in the Americas, Europe, Asia, and the Middle East. Unified accounts make it easy to sell internationally.
Go Global ›When you use FBA, your products become eligible for Amazon Prime free two-day shipping.
Prime members spend significantly more than non-Prime customers. Winning the "Prime badge" increases your product's visibility and conversion rate.
New to FBA? You can qualify for free monthly storage, free removals, and free return processing on eligible new-to-FBA ASINs.
See if you qualify+ additional selling fees
+ additional selling fees
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